Trapets’ Privacy Policy

Protecting the personal data of individuals is important to Trapets. We commit that the information we collect is only kept for as long as necessary to assist you in the use of this website, or for Trapets’ B2B sales and marketing purposes as described in the privacy policy.


  • Visit our website
  • Request information by completing the
    contact form


  • Store your IP for direct B2B marketing after
    you accept our cookie tracker
  • Store your name and contact details for direct B2B Marketing

As Trapets delivers business-to-business services the use of this website will likely be for professional
use. Trapets’ services to our customers include processing by Trapets of personal data on behalf of
our customers. Each customer is the data controller of that personal data and Trapets is a data
processor. Such processing by Trapets is governed by the relevant customer contracts and is outside
the scope of this privacy policy.

Trapets’ website may contain links to other companies’ websites or services with their own privacy
policies. Trapets is not responsible for the processing of personal data carried out by such other
companies’ websites or services.

Trapets’ collection and processing of data

Trapets’s external website ( allows Trapets to collect information on IP addresses
and activities on the websites for all visitors, using cookies (see below for more information about
cookies). Trapets’s websites also allow the visitor to complete a form in which the user provides
Trapets with certain personal data (name, e-mail address, phone number, and company) to be
contacted by Trapets, and/or to sign up for Trapets newsletters, webinars or events, or to download
material. To provide Trapets with any such information is voluntary. For visitors that have provided
personal data to Trapets, Trapets may also collect other publicly available personal data (e.g. title
/position or contact information), from publicly available sources such as LinkedIn or commercial
sources. Trapets do not collect or process any sensitive data.

Trapets will process the collected personal data only for customer relationship management (CRM)
and B2B sales and marketing purposes, including lead generation and lead nurturing, including the
distribution of newsletters, on the legal basis that Trapets’s processing is necessary for Trapets’s
legitimate interest of CRM and sales and marketing activities as described in this privacy policy.

Data Controller

The data controller for the processing of the personal data provided is Trapets AB, Swedish company
registration no. 556586-4773, Kungsgatan 56, 111 22 Sweden.

Personal data provided will be processed by the data controller but may also be transferred to
subcontractors of Trapets. To the extent any personal data is transferred to a third country, such
transfer will be made in accordance with a valid mechanism under the GDPR.

Data subject rights

Each recipient of a newsletter may at any time elect to unsubscribe and will then no longer receive
Trapets newsletters.

Each website visitor or other person (data subject) may at any time contact Trapets and request
correction of any information regarding the data subject, which is incorrect or is no longer current.
The data subject may also, following a written, signed application submitted to Trapets, to receive
information regarding which personal data relating to the data subject is processed by Trapets and
how Trapets processes that data.

If a data subject considers Trapets’s processing of his/her personal data to be in breach of applicable
legislation on processing of personal data, a complaint can be directed to the Trapets Data Protection
Officer at A data subject may also lodge a complaint with the supervisory authority
in his/her country of residence, or to the lead supervisory authority mentioned below.

Contact details

If you have any questions in regard to this or any other information relating to privacy, please do not
hesitate to contact our Data Protection Officer at

Retention times

Personal data will not be stored for longer than necessary for the purpose of Trapets’ CRM or B2B
sales and marketing, or for compliance with legal requirements. As a general rule, this means that for
Trapets customers, Trapets will store the personal data (names and contact details) of the relevant
contact persons for the duration of the customer relationship, and for a reasonable time thereafter.
For leads or prospective customers in Trapets’ sales process and other contacts, Trapets will store
the personal data for as long as deemed relevant depending on the contact. When the personal data
is no longer required, Trapets will destroy or delete it in a secure manner. Trapets continuously
removes or corrects personal data that we learn is incorrect or out of date.

Technical and organisational security measures

Trapets undertakes to take the technical and organisational security measures necessary in
accordance with applicable national legislation in order to protect the personal data we process.


Our website contains so-called cookies to personalise content and ads, to provide social media
features and to analyse our traffic. Cookies are small text files that can be used by websites to make
a user’s experience more efficient. Our site uses different types of cookies. Some cookies are placed
by third-party services that appear on our pages. All cookies other than those strictly necessary for
the operation of our site are subject to your consent as required by law. You can at any time change
or withdraw your consent from the Cookie Declaration on our website and otherwise user consent
automatically expires after 12 months. More information about relevant cookies can be found in the
cookie settings on our website.

You can block cookies

If you do not accept the use of cookies, you can change the settings in your browser in order to block
cookies. However, then you will not be able to use any services which require you to log in.


Version 28 September 2022